Tall Tales officially turned one this month and its birthday snuck up on me. As did its success.
The past year has been a flurry. There have been tremendous highs – creating work for brilliant brands, working with creative masterminds, building audiences and connecting with Irish listeners. But at the same time, there have been lows – delayed invoices, canceled campaigns, and rising rents and costs.
I have been stressed, I have been broke (and then broker than broke) and I have been riddled with self-doubt.
But after a year, we’re stable. We’re making tiny splashes in the right places. We have had over one million downloads on Tall Tales podcasts, we have created a dozen sponsored series, and we have sold hundreds of tickets for live shows. We’re profitable.
Talking about success feels dirty. It feels like something we’re supposed to accidentally acquire and apologize profusely for. It feels like something we can’t take pride in because it’s subjective. It might even be laughable to some people that my little media company is what I deem to be a great success.
But it is. The lights are on. The rent is paid. The dog is fed and we’re connecting with people through podcasts. And that, my friends, is absolutely enough for me.*
The success is not mine – it’s down to the creative people on the network, my family (in particular my older brother, mother and father who have been unwavering support), my partner, my friends and the countless creative women who have shared ideas, listened to pitches and steered the business.
Megan Cassidy deserves a particular mention for championing women in media and paving the way for a partnership that is resulting in some of our best work ever.
We’re opening year two with extreme excitement, some fantastic new titles and the assurance that Irish people still love great authentic media.
Thank you to everyone who has listened, shared and cried along and mostly, thank you to every friend that bought a coffee.